The in-app advertising market perceives increasing revenues, mainly due to the spurring rise in the overall marketing & advertising sectors worldwide. Besides, increasing numbers of mobile & mobile application users create substantial market opportunities. The adoption of in-app advertising solutions in gaming, music, and food delivery businesses escalates market growth.
As digital media drives towards boosted advertising content that individuals can consume during their screen time, the market is projected to witness huge traction in the years to come. In this regard, Market Research Future (MRFR) asserts that the global in-app advertising market is estimated to grow at a colossal CAGR during the forecast period (2020-2030).
The advent of various entertainment platforms is a key trend fuelling the growth of the in-app advertising market. Also, the emergence of targeted advertising through live sessions and webinars impacts market growth positively. Additionally, the rising penetration of digital media advertising, alongside the emergence of innovative services and quality content, fosters market growth.
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Global In-App Advertising Market - Segments
The report is segmented into platforms, ad format, application types, and regions. The platform segment is sub-segmented into Android, iOS, and others. The ad-format segment is sub-segmented into Video Ad-Format and Non-Video Ad-Format. The application type segment is sub-segmented into online shopping & fashion, gaming, entertainment & social media, news & sports, and others. The region segment is sub-segmented into Americas, Europe, Asia-Pacific, Middle East & Africa, and Rest-of-the-World.
Global In-App Advertising Market – Regional Analysis
North America leads the global in-app advertising market, mainly due to the strong presence of notable players and well-established infrastructures, allowing faster development & early adoption of advanced advertising technologies. Besides, the growing demand from various businesses drives the growth of the market. The North American in-app advertising market is expected to retain its dominance throughout the assessment period.
In-App Advertising Market - Competitive Analysis
The in-app advertising market appears highly competitive and fragmented, with many well-established players along with new entrants form a competitive landscape. These players heavily invest in enhancing product quality and global expansion. Key players identify the need for world-class in-app advertising solutions and services, investing in state-of-the-art facilities.
Major Players
Players active in the global in-app advertising market are Facebook Inc.(US), Apple Inc. (US), Microsoft Corporation (US), Amobee Inc. (US), MoPub Inc(US), Google LLC(US), InMobi (US), Verizon Communications Inc. (US), The Rubicon Project, Inc. (US), and Tapjoy, Inc. (US), among others.
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Industry/Innovation/Related News:
Oct. 05, 2021 --- Verve Group, a leading ad platform, announced the acquisition of Match2One to bring new capabilities to its performance marketing solutions. Media and Gaming companies are substantially investing in implementing easy-to-use, self-service platforms for customers.
This acquisition represents a continuation of our vision to develop a scalable ad platform with international reach and unique capabilities while catering to a wider customer base. The integration into Verve Group’s technology stack is expected to significantly accelerate the global rollout while providing Verve Group with new solutions for user acquisition and e-commerce marketers.
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