Flavor enhancers are food additives used to improve taste perception without significantly altering the flavor of the original food product. Glutamate and nucleotides are common types of flavor enhancers that work by stimulating taste receptors on the tongue. Their usage allows reduced addition of salt and sugar in processed foods while maintaining delicious taste. With growing health-consciousness, consumers are increasingly adopting lifestyles focused on wellness, nutrition and natural ingredients. This growing demand for healthier food options without compromising on experience is driving the adoption of flavor enhancers.
The global Flavor Enhancer Market is estimated to be valued at US$ 4.22 Mn in 2024 and is expected to exhibit a CAGR of 24.% over the forecast period 2024 to 2031, as highlighted in a new report published by Coherent Market Insights.
Market key trends:
One of the key trends catalyzing the growth of the flavor enhancer market is increasing popularity of clean label products. Consumers are wary of artificial preservatives and additives in food products. They prefer ingredients they can recognize and pronounce. Natural and plant-based flavor enhancers such as yeast extracts are finding more acceptance due to their clean label. Players are investing in R&D to develop flavor enhancers from natural sources like mushrooms, tomatoes, and seaweeds which can fulfill the requisite functionality without comprising on safety and health profile. With clean label trend slated to become more important in coming years, demand for natural flavor enhancers is expected to rise significantly.
Segment Analysis:
The global flavor enhancer market is segmented on the basis of type, form, application and end use. Based on type, the market is segmented into acidulants, glutamates, hydrolyzed vegetable proteins, yeast extracts, and others. Glutamates dominates the segment as monosodium glutamate is the most widely used and commercially successful flavor enhancer. It acts synergistically with other flavors present in food and is highly palatable, hence driving the demand for glutamates.
Key Takeaways
The Global Flavor Enhancer Market Size is expected to witness high growth over the forecast period of 2024 to 2031.
Regional analysis: Asia Pacific dominates the global market and is expected to witness the fastest growth over the forecast period. Countries like China, Japan and South Korea are the major consumers in the region on account of large population and changing food consumption patterns. Increasing disposable income has led to consumers demanding more convenience food items thereby driving demand for flavor enhancers in this region.
Key players: Key players operating in the flavor enhancer market are BOL Pharma, Tilray, Medreleaf Corporation, Aurora Cannabis, Inc., Canopy Growth Corporation, Insys Therapeutics, Inc., Aphria, Inc., MGC Pharmaceuticals Limited, GW Pharmaceuticals, plc., and Medical Marijuana Inc. Strategic acquisitions and new product launches have been undertaken by these players to strengthen their position in the market.
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