The gellan gum market has wide applications in food and beverages, personal care, and pharmaceutical industries where it acts as a gelling agent, texturizing agent, thickening agent, and stabilizing agent. Gellan gum provides textures such as thickening, stabilizing, film forming which help improve the overall functionality and shelf-life of various products. It provides an excellent alternative to animal-derived products and is widely used as a vegan substitute for gelatin. High usage of gellan gum in dairy products, bakery, confectionery, beverages, soups and sauces, pet foods makes it an ideal choice with its advantages like transparency, stability over a wide temperature range, tolerance to low pH, clean flavor and mouthfeel.
The Global gellan gum market is estimated to be valued at US$ 249.78 Mn in 2024 and is expected to exhibit a CAGR of 3.8% over the forecast period 2024 to 2031.
Key Takeaways
Key players operating in the gellan gum market are China National Bluestar (Group) Co. Ltd, DuPont, Hebei Silicon Valley Chemical Co Ltd, Huvis, Hyosung, Kermel, Kolon Industries Inc., Shenma Industrial Co. Ltd, Sinopec Yizheng Chemical Fibre Limited Liability Company, Suzhou Zhaoda Specially Fiber Technical Co.,Ltd., Teijin Limited, Toray Industries Inc., Wuxi, Heshengyuan Carbon Fiber Technology Co. Ltd, X-FIPER New Material Co. Ltd, Xiamen Chao Yu Environmental Protection Technology Co. Ltd, and Yantai Tayho Advanced Materials Co. Ltd.
Key opportunities in the Gellan Gum Market Trends include untapped regions such as Latin America and Middle East & Africa where gellan gum producers can expand their business. Innovations in food and beverage industry along with growing emphasis on clean label and vegan products also present major opportunities.
Global expansion is witnessed across top gellan gum producing regions including Europe, Asia Pacific and North America through strategies such as acquisitions, partnerships and new product launches. For example, CP Kelco expanded its production capacity in China to cater to the growing demand from Asia Pacific region.
Market Drivers
Increasing health awareness among consumers is driving the adoption of clean label ingredients like gellan gum. It provides texture without adding calories making it suitable for weight management products. Growing vegan population and their requirement for non-animal derived substitute for gelatin is a major driver.
Market Restraints
High production cost of gellan gum makes it more expensive than other hydrocolloid alternatives which can restrain its usage. Strict regulations pertaining to specifications and certifications also adds to the production cost. Fluctuations in raw material prices especially that of sugar cane can hamper the profit margins for gellan gum producers.
Segment Analysis
Gellan Gum market can be segmented based on end-use as Food & beverages, personal care & cosmetics and pharma & healthcare. The food & beverages segment currently dominates the market and accounts for over 50% share. This is because gellan gum is widely used as a thickening and stabilizing agent in foods like dessert mixes, jellies and fruit preserves. It helps improve texture and stability. The personal care segment is expected to witness fastest growth during the forecast period due to increasing demand for gellan gum in products like hair gel, creams and lotions.
Global Analysis
Regionally, North America holds the largest share in the global gellan gum market and is expected to maintain its dominance during the forecast period. This is attributed to robust healthcare infrastructure and well established pharmaceutical industry that demands significant amount of gellan gum. Asia Pacific is projected to be the fastest growing region between 2024-2031. This is majorly due to expanding food processing industry and growing skincare and cosmetics market in countries like China, India and Japan. As gellan gum offers advantage of being economically viable over other alternatives, its demand is rising significantly in these developing nations. India and China, being the most populous countries and major producers & consumers of food products, are projected to steer future growth in Asia Pacific gellan gum market.
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