Broadcasting equipment is used for transmission, distribution, and reception of audio and video signals. Broadcasting equipment includes cameras, switchers, video servers, encoders, transmitters, antennas, decoders, receivers, and modulators. Broadcasting equipment helps broadcast channels and networks achieve high-quality delivery of audio and video content to audiences. Adoption of broadcasting equipment is increasing rapidly owing to transition from analog to digital broadcasting.
Market key trends:
Transition to IP-based broadcasting workflows is one of the key trends in the broadcasting equipment market. IP-based broadcasting allows broadcasters to reduce operational costs and easily handle live streaming using cloud infrastructure. IP-based broadcasting solutions provide interoperability, flexibility and cost-effectiveness compared to traditional infrastructures. Leading broadcasting equipment providers are focusing on development of IP-based broadcasting solutions including encoders, decoders, modulators and integrated production systems to capitalize on the transition trend. For instance, Evertz offers a complete IP ecosystem for content acquisition, production, distribution and playout. Growing adoption of IP infrastructure is expected to significantly contribute to the growth of broadcasting equipment market over the forecast period.
Segment Analysis
The Asia Pacific broadcasting equipment market can be segmented based on product type into dual transmission, cable broadcasting equipment, satellite transmission, and transmission systems. Among these, the satellite transmission segment held the largest market share in 2020. This is because satellite is the most common and preferred mode of TV broadcast. It helps in broadcast services covering vast geographical areas including remote locations.
Key Takeaways
The Global Asia Pacific Broadcasting Equipment Market Demand is expected to witness high growth. The global Asia Pacific broadcasting equipment market is estimated to be valued at US$ 4040.14 Mn in 2023 and is expected to exhibit a CAGR of 5.7% over the forecast period 2023 to 2030.
The Asia Pacific region dominated the global broadcasting equipment market in 2020 with a market share of over 35%, and is expected to maintain its dominance during the forecast period. Factors such as rising population, increasing spending power, and digitalization are driving the market in this region. China, India, and Japan are the fastest growing markets in the region owing to growing infrastructure development and government initiatives to promote digitalization.
Key players:
Key players operating in the Asia Pacific broadcasting equipment market are Ashtech India Pvt. Ltd, BASF SE, CHRYSO SAS, Ecmas Group, GCP Applied Technologies Inc., KMCO LLC, MYK Schomburg, PROQUICESA, Shalimar Tar Products, Sika AG, Thermax Global, and Unisol. BASF SE is a leading player providing solutions for concrete admixtures. CHRYSO SAS is another major player offering products like Superplasticizers and retarders.
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