KVM and PRO AV market products such as video walls, displays, projectors, conferencing equipment and presentation systems have widely gained popularity for enhanced conference rooms, boardroom presentations and trade shows. KVM switches allow users to access and control multiple computers from a single or shared platform, while PRO AV solutions deliver high quality audio and video experiences for live events, entertainment venues and corporate houses. The growing applications of AV setups in live performances, educational institutes, commercial buildings and live broadcasting are supplementing the demand for professional grade audio-visual solutions.
Market Opportunity:
Rising demand for audio-visual equipment in entertainment sector
The exponential growth in live entertainment, digital out of home (DOOH) advertising, and event production is a major factor driving the need for professional grade AV solutions. As live performances, sporting events, trade shows and concerts require sophisticated audio and video equipment to deliver premium experiences, the demand for commercial grade projectors, LED/LCD displays, conferencing systems and audio solutions is witnessing a strong upsurge globally. The desire to enhance audience experience and engagement has prompted venues and producers to invest heavily in AV technologies. With the resumption of full-fledged live events and entertainment activities post pandemic, the requirement for high quality KVM and PRO AV systems is expected to witness significant uptick offering lucrative opportunities for manufacturers in the coming years.
Porter’s Analysis
Threat of new entrants: The KVM and PRO AV Market is moderately difficult for new entrants to enter due to established infrastructure of key players and technical expertise required. However, threat of new entrants remains moderate as switching costs for buyers are low.
Bargaining power of buyers: Buyers have moderate bargaining power due to availability of substitutes. However, switching costs for buyers are low which increases their bargaining power.
Bargaining power of suppliers: KVM and PRO AV suppliers have low to moderate bargaining power due to availability of substitute components. However, suppliers of some key proprietary technologies may wield higher bargaining power.
Threat of new substitutes: Threat of substitutes is moderate as some open source and free software provide alternative options. However, switching costs from established platforms remains a barrier.
Competitive rivalry: The market is highly competitive due to presence of numerous international and regional players competing on product performance and pricing.
SWOT Analysis
Strength: Rising adoption of cloud-based KVM and PRO AV solutions from SMBs. Growing demand for digital signage and video wall applications across industries.
Weakness: High initial investment requirements. Technical complexities of installations and management of large PRO AV systems.
Opportunity: Scope for growth in emerging markets. Increasing integration of IoT with KVM and PRO AV solutions. Growth of hybrid events necessitating AVaaS.
Threats: Infrastructure limitations in developing regions. Economic slowdowns affecting capital spends. Security and privacy risks of cloud-based solutions.
Key Takeaways
The Global KVM And PRO AV Market Growth is expected to witness high growth driven by widespread adoption of integrated workspaces and growing role of audiovisual solutions in audiovisual experiences.
North America currently dominates the market owing to large technical expertise and established infrastructure. The region is expected to continue its dominance in the forecast period as well. However, Asia Pacific is poised to be the fastest growing region driven by growing economies, increasing urbanization, and rapid infrastructure development.
Key players operating in the KVM and PRO AV Market are Advanced Cell Technology, Inc., Angel Biotechnology Holdings PLC, Biotricity, Lineage Cell Therapeutics, Inc., BrainStorm Cell Limited., CIRM, Celgene Corporation (A subsidiary of Bristol-Myers Squibb Company), Takara Bio Inc., Cellular Engineering Technologies., Cytori Therapeutics Inc., and STEMCELL Technologies. Some of the prominent players primarily focus on developing technologically advanced solutions and expanding into emerging markets through partnerships and collaborations.
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