The internet usage in India is growing at an exponential rate with increasing smartphone penetration and affordable data plans. India is currently the second largest internet market in the world with over 700 million internet users. As more and more Indians go online for entertainment, communication and other activities, the demand for fast and smooth delivery of digital content is rising. This is driving the growth of content delivery networks (CDNs) in India.
What are CDNs?
A content delivery network or CDN is a geographically distributed network of proxy servers and their data centers. The main purpose of a CDN is to deliver digital content like web pages, videos, applications and other online assets to end users with high availability and high performance. CDNs work by storing copies of content on edge servers located closer to the user. This reduces latency and improves performance compared to distributing content from a single location.
Major players in India CDN market
Several global and local CDN providers have entered the India market to capitalize on the growth in digital consumption. Some of the major players in the India CDN market include:
- Akamai: Akamai is currently the largest CDN provider globally. In India, Akamai delivers services through its network of 130 edge locations in over 35 cities. It works with brands across sectors like media, ecommerce, and gaming.
- Cloudflare: Founded in 2009, Cloudflare has seen strong growth in India with its offerings of web performance and security solutions. It delivers content through 31 edge nodes spread across major cities.
- Limelight Networks: Another global leader, Limelight has a robust India presence with PoPs in Mumbai, Chennai, Delhi and Bangalore metropolitan regions. It provides video streaming, web apps acceleration and DDoS protection.
- Amazon CloudFront: The CDN service offered by Amazon Web Services is popular among enterprises and digital publishers in India for its scalability and global reach.
- Google Cloud CDN: Google's new Cloud CDN service leverages the tech giant's wide network infrastructure to deliver content at scale with low latency.
Driving factors for CDN growth in India
The growth of India Content Delivery Network in India is being propelled by the following key factors:
Explosion in video streaming: Digital video consumption rose massively during the pandemic as people stayed home. Streaming platforms witnessed heavy traffic that would have slowed down delivery without CDNs.
Mobile usage dominance: Smartphone penetration in India crossed 500 million in 2019. With limited cellular connectivity, CDNs help optimize content for mobile devices.
Ecommerce boom: Ecommerce in India is estimated to reach $200 billion by 2026. CDNs enable fast load times for product pages, order tracking and payments which improves customer experience.
Rise of local content: Homegrown OTT platforms, news sites and social networks require nationwide distribution infrastructure to serve local audiences at scale.
Government push for digital: National initiatives like Digital India, BharatNet and fiberization has boosted internet access while spurring demand for digital services across sectors.
Future outlook
Analysts project the India CDN market will grow at a CAGR of over 25% in the next 5 years to reach a value of $1 billion. With India poised to become a major global digital consumer, the demand for high-performance content delivery is expected to rise exponentially. CDNs will play a critical role in enabling this digital transformation and unlocking opportunities across industries.
Rapid expansion of 5G networks and proliferation of technologies like edge computing will further boost the adoption of advanced CDN solutions. Local providers are expected to gain strength to compete with global leaders. Overall, the growth prospects for CDNs in India look very promising as digital consumption patterns evolve with better connectivity and revolutionary technologies.
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