US Home Fitness Equipment Market Demand: Trend Movements & Business Opportunities
US Home Fitness Equipment Market Demand: Trend Movements & Business Opportunities
Key Segments Covered in the U.S. Home Fitness Equipment Market are By Equipment Type (Cardiovascular Training Equipment, Strength Training Equipment, and Others) and By Sales Channel (Online and Offline).

The U.S. home fitness equipment market size was valued at USD 5.09 billion in 2023. The market is projected to grow to USD 8.50 billion by 2030, exhibiting a CAGR of 7.59% during the forecast period.

Information Source: 

Top Key Players Covered in the U.S. Home Fitness Equipment Market:

  • Icon Health & Fitness, Inc. (U.S.)
  • Core Health & Fitness, LLC (U.S.)
  • Johnson Health Tech Co., Ltd. (U.S.)
  • Hoist Fitness Systems (U.S.)
  • Rogue Fitness (U.S.)
  • Body Craft Inc. (U.S.)
  • BodyEnergy Technology Co., Ltd. (U.S.)
  • TRUE Fitness Technology Inc. (U.S.)
  • Torque Fitness (U.S.)
  • Life Fitness, Inc. (U.S.)


Cardio Advantages Make the Cardiovascular Training Equipment Segment Command a Sizeable Share of the Market

Based on equipment type, the market is segmented into three categories, cardiovascular training equipment, strength training equipment, and others.

Equipment used for cardiovascular exercise significantly controls blood pressure and heart rate. Due to the large demand from the American population for cardiovascular training equipment such as treadmills, rowers, stationary bikes, and others to maintain their cardio health, the cardiovascular training equipment segment commands a significant market share. Further segmental development will be fueled by the increasing popularity of treadmills and stationary bikes as indoor alternatives to jogging and cycling outside.

Due to Growing Popularity of E-Commerce Sites, the Online Sector Now Accounts for a Sizable Portion of the Market

By sales channel, the market is divided into online and offline.

The rising adoption of online shopping for exercise items among the U.S. population mainly drives the online segmental growth. For instance, a major international e-commerce behemoth such as Inc. reported a 38% increase in its U.S. revenue, which was expected to hit USD 386.1 billion in 2020. Pop-up advertising tactics were used by major players such as Rogue Inc., TRUE Technology Inc., and others to boost website traffic and product sales, which boosted online sales and supported the expansion of the online sector.

Report Coverage:

The report offers:

  • Major growth drivers, restraining factors, opportunities, and potential challenges for the market. 
  • Comprehensive insights into the regional developments. 
  • List of major industry players. 
  • Key strategies adopted by the market players. 
  • Latest industry developments include product launches, partnerships, mergers, and acquisitions.

Drivers & Restraints:

Manufacturers are Introducing Cutting-edge Exercise Equipment to Help the Market

Today, well-known exercise equipment producers in the U.S. include Core Health & Fitness LLC, Icon Health & Fitness Inc., Johnson Health Tech Co. Ltd., and others. These products are built on performance-tracking technology. The efforts of these businesses will probably help the = market in the U.S. For instance, Peloton Interactive Inc., a top manufacturer of exercise bikes and other gym equipment, introduced Peloton Bike+, a cutting-edge indoor exercise bike product, as part of its home smart gym lineup, in the U.S. in September 2020. The item has a rotating touchscreen monitor with a 23.8-inch HD resolution, a four-speaker sound system, and one-tap connectivity features.

Additionally, rising customer spending on IoT-based home goods encourages businesses to provide cutting-edge exercise equipment. This element will increase the U.S. home fitness equipment market share.

On the contrary, the demand for digital exercise equipment is anticipated to be constrained by its higher price among lower and middle-income U.S. population, which will restrain the U.S. home fitness equipment market growth.

Competitive Landscape

Product Development and Business Growth are the Main Tactics Driving the Market

Several well-known companies, such as Icon Health & Fitness, Inc., Technogym SpA, and Body Energy Technologies Co., Ltd., concentrate on creating interactive linked health & fitness equipment to provide consumers with individualized body training solutions. For instance, in January 2022, NordicTrack, a fitness company owned by Icon Health & Fitness Inc., debuted its line of voice-activated, adjustable dumbbells under the name "iSelect Adjustable Dumbbells" in the U.S. Users of these gadgets can adjust the weight of the dumbbells from 5 to 50 pounds using voice-activated speakers.

Key Industry Development:

November 2021—Nautilus Inc. unveiled the Bowflex Max Total 16 cardio machine that features a 16-inch HD touch screen and integration with the JRNY digital fitness platform to keep users motivated during workouts.

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