Video Streaming Market Size 2023-2028: Share Analysis, Latest Insights, Key Players and Demand

Video Streaming Market Size 2023-2028: Share Analysis, Latest Insights, Key Players and Demand

IMARC Group, a leading market research company, has recently releases report titled “Video Streaming Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028.” The study provides a detailed analysis of the industry, including the global video streaming market share, size, trends, and growth forecasts. The report also includes competitor and regional analysis and highlights the latest advancements in the market.

Report Highlights

How big is the video streaming market?

What is Video Streaming?

Video streaming is a technology that allows users to watch video content over the internet in real time, without needing to download the entire file beforehand. It works by transmitting data usually video and audio as a continuous stream, which can be played as it arrives on the user's device. This method is distinct from traditional file downloading, where the entire file needs to be downloaded completely before it can be accessed. Streaming technology is widely used for a variety of content, including movies, TV shows, live events, and user-generated content. It relies on a combination of advanced compression techniques and high-speed internet connections to deliver content efficiently.

As the video data streams, it is temporarily buffered on the user's device, allowing for playback to commence within a few seconds of initiating the stream. One of the key advantages of video streaming is convenience. It enables immediate access to a vast array of content without the wait times associated with downloading large files. Additionally, streaming platforms often provide a user-friendly interface, allowing for easy navigation, search, and access to a wide range of content.

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What are the growth prospects and trends in the video streaming industry?

The widespread availability of high-speed internet represents one of the key factors driving the growth of the market across the globe. This coupled with the proliferation of smartphones and tablets is making it easier for consumers to stream video content anytime, anywhere, which is acting as a major growth-inducing factor. Technological advancements in video compression and cloud computing are enabling the streaming of high-quality video content with minimal buffering.

Innovations like adaptive bitrate streaming improve the viewer experience by automatically adjusting video quality based on internet speed. The market is also driven by the shift in how consumers access entertainment, with a growing preference for on-demand and streaming services over traditional broadcast television. This change is largely driven by the convenience and flexibility offered by streaming platforms. Streaming platforms are increasingly investing in original and exclusive content, which attracts subscribers. The availability of a wide range of content, including international shows and movies, caters to diverse tastes and interests.

Competitive pricing and various subscription models, including ad-supported options, make video streaming an affordable alternative to traditional cable TV. The flexibility to choose plans also appeals to a broad consumer base. The growing adoption of smart TVs and devices like streaming sticks and boxes is facilitating easy access to streaming services on larger screens, which is enhancing the viewing experience. The rise of social media platforms as a medium for video content, including live streaming, is expanding the growth of the market. User-generated content on platforms like YouTube and Twitch attracts a vast audience. Video streaming is increasingly being used for corporate training, webinars, and online education, which is expanding its applications beyond entertainment thus creating a positive outlook for the market across the globe.

Who are the key players operating in the industry?

The report covers the major market players including: 

• Akamai Technologies Inc.
• Amazon Inc.
• Brightcove Inc.
• Comcast Corporation
• Google LLC (Alphabet Inc)
• Hulu LLC (The Walt Disney Company)
• Iflix (Tencent Holdings Ltd.)
• International Business Machines Corporation
• Kaltura Inc.
• Microsoft Corporation
• Netflix Inc.

What is included in market segmentation?

The report has segmented the market into the following categories:

Breakup by Component:

• Solution
  • IPTV
  • Over-the-top
  • Pay TV
• Services
  • Consulting
  • Managed Services
  • Training and Support

Breakup by Streaming Type:

• Live/Linear Video Streaming
• Non-Linear Video Streaming

Breakup by Revenue Model:

• Subscription
• Transactional
• Advertisement
• Hybrid

Breakup by End User:

• Personal
• Commercial

Breakup by Region:

• North America
• Asia Pacific
• Europe
• Latin America
• Middle East and Africa

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This report can serve as an excellent guide for investors, researchers, consultants, marketing strategists and all those who are planning to foray into the market in any form.

Key Highlights of the Report:                                                           

• Market Performance (2017-2022)
• Market Outlook (2023-2028)
• Market Trends
• Market Drivers and Success Factors
• The Impact of COVID-19 on the Global Market
• Value Chain Analysis
• Structure of the Global Market
• Comprehensive mapping of the competitive landscape

Note: If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

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