The global A2 infant formula market is valued at US$ 834 million in 2023. The market is anticipated to expand at a CAGR of 18% during the projection period, reaching a market value of US$ 1,704 million by 2033.
The A2 infant formula is made from milk containing only the A2 beta-casein protein, which is propelling the market’s growth. With rising emphasis on the use of A2 protein, the A2 infant formula has emerged as a healthier option compared to traditional formulas.
One of the key factors responsible for the expansion of the A2 infant formula industry is increasing parental awareness of the potential benefits of A2 milk for their infants. As parents actively look for healthier and more natural alternatives, they are also becoming more aware of the brand and variety of products available in the market.
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With potential digestive benefits, A2 infant formula also serves as a source of essential nutrients for optimal infant growth and development. Manufacturers of A2 infant formula often emphasize the natural and organic aspects of their products, appealing to parents who prioritize wholesome and clean labels.
The higher cost of production and limited availability of A2 milk sources can result in higher prices for A2 infant formula compared to conventional formulas. This can pose a barrier for some price-sensitive consumers, limiting the market’s reach.
“The A2 infant formula market is experiencing rapid growth globally, driven by increasing consumer awareness of potential health benefits of infant formula and rising demand for natural and healthier alternatives to conventional formulas. However, challenges such as higher production costs and limited availability may impact its widespread adoption.” – Nandini Roy Choudhury, Client Partner at Future Market Insights
Key Takeaways from the A2 Infant Formula Market Report:
- The United States market is projected to reach a valuation of US$ 337.4 million by 2033, with an anticipated 8.6% CAGR during the forecast period.
- Based on age group, product demand for the 0 to 6 months segment holds a dominant market share of 38% in 2023.
- Germany’s market is projected to witness a year-on-year growth rate of 14%, reaching a valuation of US$ 165.3 million by 2033.
- China is the leading producer of A2 infant formula in Asia and is estimated to follow a CAGR of 13.6% over the forecast period.
Competitive Landscape:
Acquisitions and mergers are beneficial for companies in terms of improving their product quality and expanding their market reach. This is because combining resources, expertise, and customer base can lead to access to new technology, distribution channels, manufacturing facilities, and talent.
Similarly, launching new products can help businesses stay competitive and meet the changing consumer demands, allowing them to attract new customers and retain existing ones while increasing their market share. Major players in the baby food industry have introduced their own A2 infant formula products in response to the growing demand. This has led to increased competition and product innovation and development in the market.
Key Players Profiled in the A2 Infant Formula Market Report:
- The A2 Milk Company
- Synlait Milk
- Bubs Australia Limited
- Care A2+
- Bellamy’s Organic
- Abbott
- Mead Johnson
- Perrigo
A2 Infant Formula Market Developments:
- In November 2022, A2 Milk Co Ltd (ATM.NZ), a firm based in New Zealand, received the license to export infant milk formula to the United States, and it boosted the shares of the company by 7%.
- In August 2020, Enfamil introduced Enfamil Premium A2 Infant Formula to strengthen its efforts in the protein market for child nutrition. The company claims its new A2 milk doesn’t cause stomach pain, based on tests done on adults and preschoolers.
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FMI has released an objective assessment of the global market, presenting past demand data from 2018 to 2022 and projecting forecast statistics for the 2023 to 2033 period.
A2 Infant Formulas Market by Age Group (Infant formula (0-6 months), Follow-on formula (6-12 months) and Growing-up formula (12-36 months)), by Form (Powder, Liquid and Semi-liquid), by Distribution Channel (Hypermarket/Supermarket, Convenience Stores, Departmental Stores, Wholesale Stores, Specialty Health and Wellness stores, Independent Retailers Specialty Stores, Pharmacies and Drugstores and Online Retailers) & Region – Forecast to 2023 to 2033.
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