Indonesia Pet Care Market Forecast: Anticipating 9.5% CAGR by 2033
Indonesia Pet Care Market Forecast: Anticipating 9.5% CAGR by 2033
Increasing demand for high-quality pet products and services in a notably growing market.

In 2023, the Indonesia pet care market is anticipated to achieve a valuation of US$ 2,298.4 million, with projections indicating significant growth potential. By 2033, it is forecasted to exceed US$ 5,883.2 million, representing a robust Compound Annual Growth Rate (CAGR) of 9.5% from 2023 onwards. This remarkable growth trajectory underscores the increasing demand for pet care products and services in Indonesia, driven by factors such as rising pet ownership rates, growing awareness of pet health and wellness, and evolving consumer preferences towards premium pet products. As the pet care market continues to flourish, opportunities for innovation and market expansion abound.

Growth Factors in the Indonesia Pet Care Industry:

  1. Rising Pet Ownership: The increasing number of pet owners in Indonesia is driving growth in the pet care industry, creating opportunities for companies offering pet food, grooming, and healthcare products and services.
  2. Demand for Natural and Organic Pet Products: There is a growing demand for natural and organic pet products as consumers become more aware of their potential health benefits, presenting opportunities for companies to cater to this market segment.
  3. Demand for High-Quality Pet Services: The increasing demand for high-quality pet grooming, boarding, and healthcare services offers opportunities for companies to invest in developing and expanding their network of pet care services.
  4. Growing Trend of Online Sales and Delivery: The trend of online sales and delivery of pet products is on the rise in Indonesia, driven by the growth of eCommerce. Companies can capitalize on this trend by investing in a strong online presence and efficient delivery infrastructure.
  5. Expansion of Product Offerings: With the growing pet care market, there are opportunities for companies to diversify their product offerings to meet the evolving needs and preferences of pet owners. This could include introducing innovative pet products and services tailored to the Indonesian market.

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One of the latest trends in the Indonesia pet care industry is the increasing demand for online sales and delivery of pet products. As eCommerce continues to grow in Indonesia, Several consumers are turning to online platforms to purchase pet products, including food, toys, and grooming supplies. This trend presents an opportunity for companies to invest in developing a strong online presence and delivery infrastructure.

Key Takeaways from the Indonesia Pet Care Market:

  • The Indonesia pet care market is anticipated to contribute a demand share of nearly 1.5% in the global pet care market.
  • Pet food is the dominant product category, accounting for 68.1% of the market in 2022.
  • In terms of service channels, contemporary trade-based retailing held a significant share of more than 31.5% in 2022.
  • According to FMI, the cat segment accounted for around 36.3% of the Indonesia pet care market share in 2022.
  • Pet adoption for companionship is boosting demand for pet care in Indonesia, with 67% of Indonesian households owning pets, with the majority owning cats followed by fish and dogs.

An Overview of the Competition in Indonesia Pet Care Industry

The competition landscape of the Indonesia Pet Care industry is highly fragmented, with a mix of local and international players competing for market share. Some of the key players in the market include

  • PT Japfa Comfeed Indonesia Tbk
  • Nestle Purina Petcare
  • Mars, Inc.
  • Royal Canin
  • the Indonesian Veterinary Medical Association (IVMA)
  • the Indo Pet Expo.

Industry players offer a range of pet food products, as well as specialized nutrition, grooming, and healthcare services. They differentiate themselves through product innovation, specialization, and investment in the development of a network of pet care services.

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The competition in the market is intensifying, as the Indonesia pet care industry continues to experience growth. This growth is driven by the increasing number of pet owners and their willingness to spend money on high-quality products and services. As such, companies are vying to capture a significant share of the growing market by differentiating themselves and meeting the evolving needs of pet owners in Indonesia. There are also some barriers to enter into the market such as:

  • Regulatory requirements for pet food and healthcare products
  • The need to establish a distribution network for products and services.

The presence of established players with strong brand recognition and customer loyalty can make it challenging for new entrants to gain market share.


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