Tissue Paper - The global Tissue Paper Market is estimated to be valued at US$ 79.0 Bn in 2022 and is expected to exhibit a CAGR of 6.80% over the forecast period 2023-2030, as highlighted in a new report published by Coherent Market Insights.
Market Overview: Tissue paper finds extensive applications as bathroom tissues, facial tissues, paper towels, baby wipes and others. It is widely utilized owing to its high absorbency and strength. Growing health awareness among people has increased the demand for hygienic tissues across the world.
Market key trends: One of the key trends shaping the global tissue paper market growth is the increasing adoption of eco-friendly products. Manufacturers are extensively focusing on sustainably sourced and recyclable raw materials to produce tissue papers. They are replacing plastic and non-recyclable materials with greener alternatives to meet the rising consumer preference for environment-friendly products. Additionally, growing demand for premium and designer tissues is prompting companies to launch innovative designer tissues in attractive packaging.
Segment Analysis
The global tissue paper market is segmented on the basis of product type and end-use. Based on product type, the tissue paper market is categorized into toilet paper, facial tissues, paper towels, napkins and others. Among these, the toilet paper segment accounted for the largest market share in 2022 due to growth in the residential sector as well as increasing demand from commercial establishments such as hotels, restaurants and offices.
On the basis of end-use, the tissue paper market is divided into residential and commercial. The commercial segment leads the market with maximum share due to high usage of tissue paper products in various commercial establishments like offices, hotels, restaurants, shopping malls and convention centers. Growing construction activities coupled with increasing number of commercial buildings are some of the major factors driving the demand for tissue paper from commercial end-use segment.
Key Takeaways
The global Tissue Paper Market paper market is expected to witness high growth, exhibiting CAGR of 6.80% over the forecast period, due to increasing demand from residential and commercial sectors. Growth in population and urbanization are the key drivers of tissue paper market.
Regional analysis - North America dominated the global tissue paper market in 2022 and is expected to maintain its dominance during the forecast period. This is attributed to high per capita consumption of tissue paper products in countries like US and Canada. Asia Pacific is expected to witness fastest growth due to rapidly growing population and improving living standards in developing countries such as India and China.
Key players operating in the tissue paper market are Kimberly-Clark Corporation, Essity AB, Georgia-Pacific LLC, Asia Pulp and Paper Group, Procter & Gamble Co., Sofidel Group, CMPC Tissue S.A., WEPA Hygieneprodukte GmbH, Metsä Group, Cascades Inc. Major players are focused on developing innovative products and using sustainable packaging solutions to cater to rising demand and strengthen their position in the global market.
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