Rugged displays are specially engineered to withstand mechanical and thermal stresses while providing clear image quality in challenging operating environments like extreme temperature, vibrations, wet, dusty or dirty conditions. Rugged displays feature tough screen coatings, concealed electronics, shock-mounted LCDs and ruggedized touchscreens to withstand drops, spills, dust and vibration. They are commonly used in transportation, utilities, defence, manufacturing, public sector, oil and gas industry and healthcare for enhanced product durability and uptime.
The Rugged Display Market is estimated to be valued at US$ 9.75 Bn in 2023 and is expected to exhibit a CAGR of 8.3% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market key trends:
One of the key trends driving growth in the rugged display market is increasing demand for high-resolution displays from various end-use industries. Earlier, rugged displays had low resolution of 640x480 or 800x600 pixels which were not suitable for complex applications. However, with technological advancements, manufacturers now offer high definition rugged displays with resolutions of 1280x1024, 1920x1080 and even 4K resolutions which can support multiple windows and detailed imagery. The high resolution enables enhanced visibility and productivity. This has increased adoption of rugged displays across diverse verticals including avionics, medical, military vehicles and industrial machinery. This growing demand for high quality imaging solutions even in harsh outdoor and industrial conditions is expected to propel the rugged display market growth over the forecast period.
Porter’s Analysis
Threat of new entrants: The threat of new entrants is moderate as the rugged display market requires substantial capital investment and R&D expertise to develop ruggedized products that comply with military specifications. However, presence of several tech start-ups can increase the threat.
Bargaining power of buyers: The bargaining power of buyers is high due to the fragmented nature of the market with presence of numerous buyers from various industries. Buyers can negotiate on price and demand cost-effective and customized products.
Bargaining power of suppliers: The bargaining power of suppliers is moderate as key components like LCD panels, LED modules, touch sensors need to be sourced from specialized component makers with expertise in ruggedization. This creates switching costs for suppliers.
Threat of new substitutes: The threat of new substitutes is low as there are limited alternatives that can provide high brightness, readability in extreme temperatures and resistance to vibrations like rugged displays.
Competitive rivalry: High due to presence of numerous global and regional players competing on product features, pricing and service offerings.
SWOT Analysis
Strength: Rugged displays offer reliability and durability for use in harsh environments. Their impact and vibration resistant capability makes them suitable for critical military and industrial applications.
Weakness: High component and manufacturing costs compared to commercial-grade displays limit their widespread adoption. Upfront capital investment needed for R&G also adds to production costs.
Opportunity: Growing defense spending on C4ISR systems and increasing investments in industrial automation open new growth avenues. Emerging trends like automation, IoT and connectivity also fuel demand.
Threats: Stiff competition and pricing pressures from regional and domestic manufacturers. Volatility in raw material prices also poses threat. Declining defense budgets in some countries can dampen demand.
Key Takeaways
Global Rugged Display Market Size is expected to witness high growth, exhibiting CAGR of 8.3% over the forecast period, due to increasing demand for industrial automation and rising investments in defense sector. The market size for 2023 is estimated at US$ 9.75 Bn.
Regional analysis: North America dominates currently due to large defense budgets and significant adoption of rugged displays in military vehicles, ground stations etc. Asia Pacific is expected to grow at fastest pace owing to increasing industrialization, rising infrastructure spending and defense modernization programs of China and India.
Key players operating in the Rugged Display market are Dell Inc., Curtiss-Wright Corp., Getac Technology Corp., General Dynamics Corp., Zebra Technologies Corp., L3 Technologies Inc., Panasonic Corporation, Scio Teq, Sparton Corp., Crystal Group Inc., Kyocera Corp., and Beijer Electronics Group AB. Dell and Getac dominate the notebook segment while Curtiss-Wright, Crystal Group and Sparton
Get More Insights on this Topic- https://www.marketwebjournal.com/rugged-display-market-growth-inisghts-and-values/
Comments
0 comment