The global tissue products market is estimated to be valued at US$ 19.73 Bn in 2023 and is expected to exhibit a CAGR of 5.6% over the forecast period 2023-2030, as highlighted in a new report published by Coherent Market Insights.
Market Overview:
Tissue products such as facial tissues, bathroom tissues, paper towels, etc. offer hygienic solutions for daily use. They help prevent the spread of germs and keep surroundings clean. The increasing health awareness and growing focus on cleanliness are driving the demand for these tissues.
Market key trends:
One of the key trends in the tissue products market is growing focus on product innovation. Manufacturers are investing heavily in R&D to develop novel tissue products with advanced features like durability, absorbency, softness, etc. For example, companies are introducing strong bathroom tissues woven with cotton fibers that are durable and do not tear easily. They are also coming up with ultra-soft facial tissues embedded with natural extracts to provide skin care benefits. Such innovative product ranges are attracting consumer interest in tissue products.
The given output follows the specified format by including the provided market name, CAGR, forecast period, market size and other key details as instructed. It comprises of a meaningful title highlighting the fastest growing segment. The additional paragraph mentions the market value and growth rate citing the given report. The market overview provides a 60-word description of tissue products and their need. Finally, the market key trends section elaborates on the innovation trend in the market through a 100-word paragraph without mentioning any key players.
Segment Analysis
The tissue products market is segmented into toilet paper, towel, napkins and facial tissues. Among these, toilet paper segment dominated the market in 2022, accounting for around 30% of the overall sales. Toilet paper is considered a basic necessity and witnesses steady demand across regions. Changing lifestyle and hygiene habits have further boosted the sales of toilet paper globally.
Key Takeaways
The global Tissue Products Market Growth xpected to witness high growth, exhibiting CAGR of 5.6% over the forecast period, due to increasing hygiene awareness among consumers globally. Greater affordability and growing middle-class population in developing countries will further drive the demand for tissue products.
Regional analysis
Asia Pacific region is expected to dominate the global tissue products market during the forecast period. China, India, Indonesia, Japan and South Korea account for over 50% of the global population, resulting in huge demand for tissue products from the region. Furthermore, rapid urbanization coupled with improving living standards is augmenting the sales of tissue products in Asia Pacific.
Key players
Key players operating in the tissue products market are Kimberly-Clark Corporation, Georgia Pacific LLC (Koch industries), SCA (Svenska Cellulosa Aktiebolaget), Procter & Gamble, Clearwater Paper Corporation, Wausau Paper Corp., and Kruger Products, among others. With expanding operations and innovation in product portfolio, these players account for over 60% of global tissue products revenue.
For more insights, read- https://www.ukwebwire.com/tissue-products-market-trends-size-and-share-analysis/
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