Digital Marketing Is Fastest Growing Segment Fueling The Growth Of India Ceramic Sanitaryware Market

The global India Ceramic Sanitaryware Market is estimated to be valued at US$ 4345.5936 Mn in 2023 and is expected to exhibit a CAGR of 13% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market Overview:

Ceramic sanitaryware includes products such as wash basins, water closets (toilets), cisterns, kitchen sinks, urinals and bathroom accessories. These products are used extensively in both residential and commercial sectors. Ceramic sanitaryware offers advantages like durability, ease of cleaning and maintenance over other materials.

Market key trends:

One of the key trends driving the India ceramic sanitaryware market is the rising adoption of digital marketing strategies by major players. Companies are increasingly using digital media such as company websites, search engine optimization, social media platforms, and influencer marketing to promote new product launches and boost brand awareness. Furthermore, growing urbanization and rising income levels are encouraging more consumers to upgrade to premium ceramic sanitaryware products with advanced features. Changing lifestyles and increasing focus on aesthetics is also driving demand for innovative design-oriented ceramic products. However, availability of cheaper alternatives like plastic may restraint market growth.

Segment Analysis

India Ceramic Sanitaryware Market Growth is dominated by the bathroom segment. Within bathrooms, wall-hung WCs account for a majority share owing to increasing preferences for spacious bathrooms and convenience. Wall-hung WCs require less space compared to floor-mount WCs and provide easier access for cleaning. Moreover, they impart a minimalistic and stylish look to bathrooms.

Key Takeaways

The global India ceramic sanitaryware market is expected to witness high growth, exhibiting a CAGR of 13.% over the forecast period, due to increasing urbanization and rising disposable incomes in the country.

Regional analysis

The western region dominates the India ceramic sanitaryware market owing to rapid infrastructure development activities and growth of the real estate sector in states like Maharashtra and Gujarat. Northern region is also expanding steadily on account of rising construction of residential projects in Delhi NCR and Uttar Pradesh.

Key players

Key players operating in the India ceramic sanitaryware market are HSIL Ltd, Cera Sanitaryware Ltd., Roca Sanitario, S.A., RAK Ceramics, Duravit AG, Toto Ltd., Jaquar, Golf Ceramics Ltd., Kajaria Ceramics Limited, H & R Johnson, and Villeroy Boch Group. HSIL Ltd leads the market owing to its wide product portfolio and pan India presence. Roca Sanitario has a strong hold in the high-end category.

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