The basics you need to know about SEO

The basics you need to know about SEO

The basics you need to know about SEO

Search Engine Optimization tends to be a headache for writers. SEO is nothing more than a set of techniques that help a website to have a good positioning on the Google search page.

We've already talked here about the importance of your company's website having a blog, but it's not enough to just fill the website with content, you need to plan and apply SEO techniques. Otherwise, it would be the same as producing something that no one sees, in addition to not taking advantage of the opportunity to draw even more people's attention to your website in Dubai Region.

But is SEO really that relevant?

To fully convince you that these techniques are valuable, we brought you 3 facts:

Google has a market share of 97.33%, according to data from Statcounter;

75% of people don't go beyond the first page of the search engine, according to HubSpot;

The results that are among the first 5 options are those that receive the most clicks, according to Advanced Web Ranking. Click Here for Social Media Services Dubai

It seems like it’s worth doing some research on SEO, right? To help you put this into practice, we’ve put together some basic tips that can improve your positioning on Google:

Use of keywords

Doing good keyword research can make a big difference when writing your text. This is because it is through these specific words that the search engine delivers your publication when someone does a search. Finding long tail words is also an important step. There are some websites that can help with this step, such as Keywordtool.

Use links:

Google values ​​publications that have a lot of links, showing that the content is very complete and can be expanded for new searches. This also helps improve the time people spend on your website. External links also have the same relevance for Google when ranking a result. Click Here for SEO Company in Dubai

Invest in images:

According to data from BrightEdge, including a video in a post increases organic traffic from search results by 157%. Images are also relevant, making the text easier to read. Google values ​​publications that have simple language.

Respect character limits:

The ideal for SEO optimization is to have a maximum of 1500 words. There is no point in filling the text with information if this will harm its delivery in search engines.

By following these simple tips, your next texts will probably reach more people, fulfilling the expectations of well-planned and strategically thought-out content.