Clinch enhances its Dynamic Creative Optimization (DCO) with media performance data integration - enabling real-time, actionable insights across creative and media in its Flight Control platform.
Clinch, the Agentic AI platform behind Flight Control, has rolled out a groundbreaking enhancement to its Dynamic Creative Optimization (DCO). This industry-first upgrade empowers brands and agencies to optimize ad creative not just based on generic media metrics, but using real-time performance data from media partners - truly marrying creative effectiveness with campaign impact.
Closing the Loop on Creative Performance
Clinch already enabled ingestion of offline conversion data for creative optimization. Now, with this new capability, advertisers can seamlessly integrate aggregated third-party media performance data into their creative workflow. Flight Control’s Campaign Insights visualizes these enriched datasets, presenting campaign performance across channels and media sources in one unified dashboard.
Oz Etzioni, CEO and Co-Founder of Clinch, emphasizes the impact: “By bridging the gap between external media performance and creative insights, we’re giving marketers unprecedented options to control driving outcomes and visibility into what’s truly working and what is not.”
Early Adopters Are Already Seeing Results
Forward-looking advertisers are already applying the new DCO functionality to powerful effect. Genesis USA, together with agency Canvas Worldwide, moved beyond traditional video metrics like view-through rate (VCR) and click-through rate (CTR). They optimized video creatives in real time using post-exposure search intent—leveraging external media signals from The Trade Desk to inform creative decisions.
Marisa Corvallis, VP Director of Performance Strategy at Canvas Worldwide, said their results underscore the value of this integration: “We were able to optimize our video strategy in real time based on key intent signals, ultimately delivering more efficient business outcomes.”
A Unified Platform for Creative and Media Insights
Flight Control stands out by offering deep integration with media partner ecosystems. This allows media performance data to feed directly into campaign activation and reporting infrastructure, enabling real-time creative optimizations and holistic insights.
Redefining the Role of Creative in Performance Marketing
Clinch’s latest update reinforces the company’s vision: creative should be more than storytelling—it needs to be a dynamic, performance-driving lever in marketing campaigns. By combining creative assets with hard data, brands can now optimize with precision and agility.
Why This Matters
With this innovation, Clinch firmly positions itself as a leader in performance-driven advertising. By combining creative and media metrics in real time, the platform empowers marketers to continuously adapt and improve - lifting efficiency, effectiveness, and accountability across campaign lifecycles.
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