Truecaller Unveils adVantage: AI Platform to Drive Smarter Engagement & Performance
Truecaller has launched adVantage, an AI-powered platform designed to transform how businesses engage with users during high-attention communication moments. adVantage enhances segmentation, personalization, and campaign performance via a centralized intelligence hub that continuously learns from user interactions.
The platform supports Business Messaging, contextual advertising, and enterprise-grade tools enabling brands to deliver relevant, precision-targeted messages that foster deeper user engagement and higher returns.
How adVantage Works
Built on Truecaller’s massive communication ecosystem, adVantage ingests a continuous stream of behavioral signals and user interactions. It applies AI recommendation models and real-time intelligence to drive three key modules: Discover, Engage, and Perform.
-
Discover helps brands expand their reach by identifying high-potential user segments and boosting visibility.
-
Engage retargets users who have shown prior interest, guiding them toward conversion.
-
Perform applies AI optimization to maximize outcomes like lead generation, app installs, and direct sales.
In pilot trials, adVantage delivered up to 400% increase in open rates on Truecaller’s Business Messaging platform, and 50% higher click-through rates, reaching over 200 million users across verticals like fintech, automotive, and e-commerce.
Truecaller emphasizes that all user data is processed in aggregated, anonymized form to preserve privacy and transparency.
Why adVantage Is Significant
-
Precision over mass reach: As mass targeting becomes less effective, relevancy and personalization are the new differentiators.
-
Stronger user experience: By sending messages that matter, brands reduce noise and build trust with audiences.
-
Better performance outcomes: The AI core helps brands optimize ad spend and improve ROI through smarter decisions.
-
Privacy-first design: By anonymizing user data and operating within Truecaller’s established ecosystem, adVantage balances insight with user trust.
Rishit Jhunjhunwala, Global CEO at Truecaller, stated:
“In an era where broad targeting is fading, relevance has become the new currency. adVantage meets the market’s demand for intelligent, privacy-compliant personalization.”
Liniker Seixas, adVantage Lead, added that the platform is built on multiple AI models that evolve over time to help partners scale efficiently and deliver measurable impact.
Explore MarTech News for the latest marketing trends, success stories, and expert insights to stay ahead in the industry.
Read related news - https://martech-news.com/circana-launches-enhanced-marketing-foresight-solution/
