What is CRM AND CPQ? How to Integrate CRM and CPQ?
Eazzquote's CRM & CPQ solution streamlines the sales process through faster, more accurate quoting. Integrating with CRM enhances efficiency, reliability, and speeds up quoting for improved customer satisfaction.
Our EazzQuote site offers the Best CRM & CPQ Software to Automate and Scale Your Business. Available from EazzQuote to automate your sales process in the UAE. Close deals more easily, improve client management, and generate quotes more quickly, perfect for businesses in Dubai, Abu Dhabi, and the UAE in general.
In this blog, we’ll examine what CRM & CPQ are, how they complement and work alongside CRM, and provide a step-by-step guide on integrating the two.
What is CRM?
CRM stands for Customer Relationship Management. It is a platform that manages all your customer data, including contact details, interactions, sales opportunities, and other relevant details. CRMs help companies track leads, nurture relationships, and increase customer relationships and loyalty.
What is CPQ?
CPQ stands for Configure, Price, Quote. It’s a software solution designed to help sales teams generate Correct and strongly customized quotes for highly configurable solutions.
CPQ involves three key functions:
Configure: Select the suitable product or service options based on customer needs and Integration requirements.
Price: Apply pricing guidelines, discounts, promotions, and real-time cost generation.
Quote: Create professional and mistake-free quotes and proposals, often with e-signature and approval processes.
Why Integrate CRM and CPQ?
While CRMs help organize customer details and Sales processes, CPQs handle the product Specification and quoting process. In collaboration, they create a Smooth process:
Benefits of Integration:
Accelerated Sales Cycles: Automatically generate quotes from CRM data.
Improved Accuracy: Eliminate manual errors in pricing and configurations.
Centralized Data: All customer, pricing, and quote information in one place.
Better Forecasting: Get real-time insights into revenue projections.
Enhanced Customer Experience: Deliver faster, more personalized quotes.
How to Integrate CRM and CPQ: A Step-by-Step Guide
1. Assess Your Needs
Identify the CPQ features your business requires.
Determine whether your current CRM supports integration natively or requires third-party tools or custom APIs.
2. Choose Compatible Tools
Many CRMs like Salesforce offer built-in CPQ solutions.
For others, consider integrations with platforms like Conga, PROS, or Oracle CPQ.
3. Plan the Data Mapping
Align CRM data (like Accounts, Opportunities, Products) with CPQ fields.
Ensure consistency in naming conventions, pricing structures, and product catalogs.
4. Set Up the Integration
There are three main ways to integrate:
a. Native Integration
Example: Salesforce CRM with Salesforce CPQ.
Requires minimal setup and offers seamless synchronization.
b. Middleware or Integration Platforms
Use tools like MuleSoft, Zapier, or Dell Boomi.
Best for integrating different vendors or custom workflows.
c. Custom API Integration
