Travel is changing a lot! Increasingly, people are combining work trips with leisure trips, a trend we refer to as "bleisure" travel. This happens when people add a few days of vacation to a business trip. This trend is driven by a desire for work-life balance and the flexibility offered by remote work models. This is popular among millennials and Gen Z, who seek to maximize their travel opportunities.
Bleisure travel trends include hybrid travel experiences, where places are set up for both working and having fun. This often involves "workcations" in locations that offer both productive workspaces and appealing recreational activities. The hospitality sector is responding with innovative tech solutions for hospitality to cater to these evolving demands. This includes advanced Property Management Systems (PMS), AI-powered personalization for guest experiences, contactless check-in/out and payment options, and robust cybersecurity. Smart rooms, mobile apps, and virtual concierges are enhancing guest convenience, while data analytics and revenue management systems optimize operations. These technological advancements are not only improving efficiency but also creating more tailored and enriching experiences for the modern bleisure and hybrid traveler.
All these new technologies are making travel simpler and more enjoyable for everyone who wants to mix business with pleasure.
