US Hair Serum Market size is expected to be worth around USD 517.7 Million by 2034, from USD 294.6 Million in 2024, growing at a CAGR of 5.8% during the forecast period from 2025 to 2034.
US Hair Serum Market
Introduction: Haircare in Transition – The Emergence of Serums
The US beauty industry has entered an era of refinement and specialization, with consumers pivoting from all-purpose products to highly specialized solutions. At the center of this shift is the hair serum—once a niche product, now a mainstream essential. These concentrated formulations deliver targeted benefits like frizz control, scalp nourishment, and hair strengthening, aligning perfectly with today’s results-focused consumer ethos. Serums are now a pivotal category in the modern American haircare routine, merging cosmetic enhancement with therapeutic benefits.
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