The Ultimate Beginner’s Guide to Discovering Books on BookTok
It started innocently enough. You were scrolling through TikTok, minding your own business, when suddenly a creator popped up, holding a book with tears streaming down their face, whispering, “This book destroyed me—in the best way possible.”
That, my friend, is how BookTok gets you.
In the past few years, the BookTok trend has transformed the way readers discover new stories. No longer do you need to wander aimlessly through a bookstore, unsure of what to pick. Now, TikTok’s vibrant community of book lovers curates endless recommendations—whether you’re into fantasy books, swoon-worthy romances, or those viral books everyone seems to be talking about.
This guide will walk you through what BookTok is, how to navigate it like a pro, and how to find BookTok recommendations that fit your reading style.
What Is BookTok and Why Is It Everywhere?
BookTok is the corner of TikTok dedicated to all things reading—book reviews, emotional reactions, cozy book hauls, and even literary debates.
What makes BookTok unique isn’t just the content; it’s the community. Readers on BookTok don’t just tell you about popular BookTok books—they show you their impact. You see the tears, the laughter, the shelf reorganizations. That emotional connection has turned some titles into overnight sensations, skyrocketing book sales and reviving older novels that might have otherwise been forgotten.
For example, Madeline Miller’s The Song of Achilles became a viral book years after its release, all thanks to heartfelt BookTok videos. And it’s not just literary fiction—popular genres like fantasy, romance, and mystery have all had their share of BookTok fame.
How to Start Discovering BookTok Books
1. Use Hashtags Like a Treasure Map
Start by exploring hashtags such as #BookTok, #BookTokMadeMeReadIt, #FantasyBooks, or #RomanceBookTok. This will lead you to both popular BookTok books and hidden gems that might not be on bestseller lists yet.
2. Follow Creators Who Match Your Taste
Every reader has their own flavor. If you’re into fast-paced thrillers, find creators who specialize in suspense. If you love sprawling fantasy books, follow those who post detailed world-building breakdowns.
3. Pay Attention to “Emotional Reviews”
Many BookTok recommendations come with a very specific emotional warning: “This book will ruin you—in the best way.” If you want a book that sticks with you, look for those passionate reactions.
4. Join the Conversation
Don’t just passively scroll—comment, ask questions, and share your own mini-reviews. The more you engage, the more TikTok’s algorithm will send you content that matches your taste.
Turning BookTok Inspiration into Your Reading List
Discovering great BookTok books is one thing—actually reading them is another. Here’s how to turn all that inspiration into action:
- Start a Reading Challenge – Whether it’s “12 books in 12 months” or “read more from women authors,” challenges help keep your reading motivation high.
- Plan a Monthly Book Haul – Use BookTok to create a wishlist, then treat yourself to one or two each month. It’s a fun, budget-friendly way to keep your TBR fresh.
- Mix Popular Genres with Personal Favorites – Yes, those viral books are tempting, but balance them with genres you already know you love.
Why BookTok Works for All Readers
From casual page-turners to lifelong bookworms, BookTok creates a space where readers of all backgrounds feel welcome. It’s part recommendation engine, part support group, and part hype squad. The beauty lies in its variety—you might find fantasy books that transport you to another world, or quiet, intimate novels that feel like whispered secrets.
And even if you’re skeptical about trends, it’s worth noting: the surge in book sales from BookTok has brought more diverse voices and niche genres into the spotlight. That means more options for you, no matter your reading style.
Your Next Step into the BookTok World
The magic of BookTok is that it doesn’t just recommend books—it reminds you why you love reading in the first place. Whether you’re joining a reading challenge, planning your next book haul, or simply watching creators gush over their latest finds, there’s something energizing about being part of the conversation.
