Report Overview-
According to Fortune Business Insights Global Oral Care Market size was valued at USD 33.63 billion in 2024. It is projected to grow from USD 34.76 billion in 2025 to USD 46.53 billion by 2032, exhibiting a CAGR of 4.25% during the forecast period.
The growing popularity of electric toothbrushes, charcoal-based cleaners, and teeth whitening products is anticipated to drive market growth in the coming years. Companies like Twice, Quip, and Candid are expanding global reach by providing cost-effective oral care solutions.
List of Key Players Present in the Report:
- Colgate Palmolive Co. (U.S.)
- Unilever (U.K.)
- Procter & Gamble Co. (U.S.)
- Henkel AG & Co. KG aA (Germany)
- Johnson & Johnson Services, Inc. (U.S.)
- GlaxoSmithKline Plc. (U.K.)
- Lion Corporation (Japan)
- Church & Dwight Co. Inc. (U.S.)
- Reckitt Benckiser Group Plc. (U.K.)
- Patanjali Ayurved Limited (India)
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Segments
Diverse Flavor Options to Drive Toothpaste Segment Growth
Based on product type, the market is segmented into toothpaste, toothbrush, mouthwash, and others. In 2022, the toothpaste segment led the market, primarily due to the wide range of available flavors—such as mint, lime, and strawberry—designed to appeal to diverse consumer preferences.
Increasing Household Spending to Support Household Application Segment
By application, the market is divided into household and commercial segments. The household segment is anticipated to retain its dominant position throughout the forecast period, driven by rising consumer expenditure on daily oral care products and growing awareness of oral hygiene.
Widespread Product Availability to Boost Hypermarkets & Supermarkets Segment
In terms of distribution channel, the market is categorized into hypermarkets/supermarkets, convenience stores, online, and others. Hypermarkets and supermarkets are expected to account for the largest market share due to their wide product selection and the convenience of purchasing essential oral care items in one place.
Regional Insights
Geographically, the market is examined across North America, Europe, Asia Pacific, South America, and the Middle East & Africa.
Report Coverage-
The report offers:
- Major growth drivers, restraining factors, opportunities, and potential challenges for the market.
- Comprehensive insights into regional developments.
- List of major industry players.
- Key strategies adopted by the market players.
- The latest industry developments include product launches, partnerships, mergers, and acquisitions.
Drivers & Restraints-
Growing Focus of Companies on Product Innovations to Drive Market Growth
The companies are focusing on launching innovative products due to the increasing use of advanced dental care products by consumers, which will boost market growth during the forecast period. The increasing use of 3D printing & AI, laser dentistry, and digital impressions in commercial dental care instruments will drive oral care market growth during the forecast period.
The growing use of additives, such as humectants, abrasive agents, and others in toothpaste and mouthwash products to improve their taste and color, leading to allergic reactions, may hinder market growth during the projected period.
Regional Insights-
Large Presence of Geriatric Population to Boost Market Growth in Asia Pacific
Asia Pacific held a dominant oral care market share, accounting for USD 11.50 billion in 2022. The growth is attributed to the rising geriatric population in the countries, including Japan and China, resulting in the growing consumption of oral care products in the region.
North America and South America are estimated to witness significant growth during the forecast period due to the increasing spending on oral healthcare products in the regions.
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Competitive Landscape-
Increasing Key Players Focus on Product Innovations to Propel Market Growth
The growing focus of key players on developing technology-enabled oral care products to attract a large consumer base will drive oral care market growth during the projected period. The major market players are keen to launch new product lines that cater to the growing consumer needs, including prevention from oral virus infection, sensitivity and whitening control, teeth decaying, and others, boosting market growth during the forecast period.
Notable Industry Development-
- September 2021 – Unilever Plc. has introduced a new, updated version of Close Up toothpaste. New toothpaste variants will consist of components, such as purifying gel, antibacterial mouthwash, and ice-cool crystals.
