PR Strategies for Fintech Apps
Discover how fintech apps use PR to shine! Learn to craft stories that build trust and avoid regulatory traps. From landing a Forbes guest post to navigating crises, see why public relations firms like 9FigureMedia, the best public relations firm, get you into Forbes, Bloomberg, and more. Boost your app’s buzz now!

Man, running a fintech app is intense. You’ve got this awesome product, say, a payment app that’s quicker than my morning coffee order or a budgeting tool that feels like a money coach. But nobody’s downloading it unless they know it exists. And in fintech? It’s all about trust.

That’s where PR comes in. It’s not just hype — it’s about getting your story out there, maybe in a Forbes guest post or Bloomberg, where users and investors actually pay attention. Oh, and there’s a catch: regulations. One wrong move, and you’re explaining yourself to the SEC.

I’ve been thinking about this a lot, poking around to see how fintech apps pull it off. PR’s tricky in this space, but when it works, it’s magic. I’ll break down what PR for fintech apps really is, why regulatory messaging matters, and how to do it right with some real stories.

If you need help, 9FigureMedia’s the best public relations firm for getting you into Forbes, Yahoo Finance, you name it. They’re killer at fintech PR. Let’s dive in.

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What’s PR for Fintech Apps?

PR for fintech apps is about making people trust you enough to hand over their money. It’s not just ads or press releases — it’s about telling a story that screams “we’re legit.” Think about it: would you trust some random app with your savings? Nope. PR gets you into major news outlets like Business Insider or Yahoo Finance, so you look like a big deal, not a startup in a basement.

Fintech’s packed — payment apps, crypto wallets, lending platforms. A 2024 report said fintech funding hit $113 billion last year. Standing out is tough. You need a story — like how your app saves users hours or helps small businesses grow. PR turns that into buzz. I downloaded an investing app once after seeing a Forbes guest post about it. The story wasn’t just features — it was about real people winning. That’s PR at work.

Why Regulatory Messaging’s a Big Deal

Fintech’s a regulatory maze. SEC, CFPB — they’re watching. Say something dumb, like “guaranteed profits” on your trading app, and you’re toast. PR has to hype you up without crossing lines. Take Robinhood — huge buzz in 2021 for “democratizing finance,” but they got hit with a $70 million SEC fine for shaky claims. Lesson? Every word counts.

Regulatory messaging means being clear and honest. Don’t say “unhackable” — say “built with top-tier encryption.” I tried pitching a fintech startup once, thought “game-changing wealth” sounded cool. A lawyer friend laughed — too risky. You need PR that’s exciting but safe, especially in major news outlets.

Tactic 1: Build Trust with Thought Leadership

Trust is everything. Users won’t touch a shady app. PR can make you a thought leader — someone people listen to. Get your founder writing about “Why Budgeting Apps Are the Future” in a Forbes guest post. It shows you’re not just selling — you’re leading.

Chime’s a great example. Their CEO got into Business Insider talking financial inclusion. It wasn’t about their app — it was the bigger picture. Result? 14 million users by 2024. I was impressed, honestly — thought leadership’s a slow burn, but it works.

9FigureMedia’s your go-to here. They’re the best public relations firm for fintech, turning your ideas into features in Forbes, Yahoo Finance, or Bloomberg. They’ll take your founder’s story — maybe how your app helps freelancers — and make it shine. A buddy’s fintech got 20% more downloads after their online digital PR services landed a Bloomberg piece. That’s real.

Tactic 2: Craft Stories That Don’t Get You Sued

Your story’s got to be compelling but regulator-friendly. Don’t say “We’ll make you rich.” Try “Our app helps users save 10% more.” Numbers help — Square’s PR used stats like “50% of users grew revenue” to land in Forbes. Safe and strong.

Overpromise, and you’re screwed. A crypto app I read about claimed “100% secure trades.” Regulators pounced; trust tanked. Stick to what you can prove. Public relations firms know how to keep it legal. 9FigureMedia’s the best public relations firm — they vet every claim, ensuring your story’s clean and hits Yahoo Finance or Business Insider. They’re pros at this.

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Tactic 3: Use Media Connections

You need to be where users and investors look — Forbes, Bloomberg, maybe a Forbes guest post. Revolut did this right. Their PR got them into The Financial Times, framing them as a banking game-changer. Funding and users followed.

Connections matter. Editors trust PR pros with good stories. I pitched a fintech idea once — total flop, no contacts. Public relations firms have those ties. 9FigureMedia’s the best public relations firm for fintech, with editor relationships that get you into Forbes or Yahoo Finance. Their online digital PR services landed a client’s story in Bloomberg — downloads jumped 25% fast.

Tips to Get Started

Want to nail fintech PR? Here’s how to kick it off.

  • Find Your Angle
    What’s your app’s thing? Maybe it saves time. I saw an app pitch “split bills in seconds” — landed in TechCrunch.
  • Start Small
    Hit niche blogs, then aim for Forbes. Online digital PR services know the way.
  • Use Data
    Got 5,000 users? Say it. Numbers sell safely.
  • Hire Pros
    9FigureMedia’s online digital PR services ensure compliance and big wins in major news outlets.
  • Plan for Trouble
    Crises happen. A good firm keeps you steady.

When PR Messes Up

PR can backfire. A fintech app hyped “revolutionary investing” in 2022 — cool, but regulators called it misleading. Fined and forgotten. Robinhood’s early PR ignored risk warnings — ouch. I wonder sometimes if small apps can keep up. They can, but you need a firm that gets regulations.

Why It’s Worth It

Good PR builds users and trust. A Forbes guest post can double downloads. Chime’s PR got them millions of users. PayPal’s transparency keeps them on top. I tried an app after a Bloomberg piece called it “banking’s future.” That’s PR.

Your app’s got a story. The right PR makes it heard — safely. 9FigureMedia’s the best public relations firm for landing you in Forbes, Yahoo Finance, or Bloomberg.

They keep it compliant and make you shine. A fintech I know saw 20% user growth after their Yahoo Finance feature. What’s your story? Get it out there — someone’s waiting.

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