Top Generative Engine Optimization techniques to improve website visibility in year 2025
With the introduction of AI the search engine optimization or SEO has transformed into an advance technique, known as Generative Engine Optimization or GEO. This new and advance optimization technique is a very effective measure to improve the visibility of your content and website in the new AI based results. It has been emerged as a fact that majority of the people are now relying on the AI to check out the details and further decision making. Even the experts at digital marketing training institute in Ahmedabad and Udaipur like Digital Describe Ahmedabad and Digital Describe strongly recommend to create the data or content in compliance with AI and GEO. The digital marketers have to understand this fact that AI models work on the objective or purpose of the search rather than the keyword. Hence, the website owners and sources have to see through utilization of citations along with the related content.
Looking at this situation, the companies or brands have to opt for Generative Engine Optimization or GEO which will not only improve their reach and visibility in AI based results but also help you to bridge the gaps which are affecting your ranking and overall visibility of the webpage or site. Trainers at Digital Describe Ahmedabad and Digital Describe, the best digital marketing training institute in Ahmedabad and Udaipur also recommend to use GEO for competing in this AI driven era.
Some major techniques to improve the AI visibility of your website in GEO models are:
· Resolve the citation gap: A citation gap is a very crucial and significant factor which is undertaken by AI models to make the content of the competitor visible but avoiding yours. Experts at digital marketing course training institute in Ahmedabad and Udaipur like Digital Describe Ahmedabad and Digital Describe suggests that it is a GEO ranking factor that can easily be resolved. It can be optimized by offering user exclusive data, using unique cases which are related and relevant to the search query and update what the competitors are missing.
· Focusing on User generated content: The digital marketers are required to see through the proper optimization of the factors like crating the content which is user centric. In other words, as suggested by the experts at Digital Describe Ahmedabad and Digital Describe, the best digital marketing institute in Ahmedabad and Udaipur, suggest that digital marketers, SEO experts and brand as a whole should greatly focus upon the usage of user generated content or UGC on popular content driven platforms. It includes the sites like Reddit, Quora, WikiPedia etc. it will help the brand to initiate and build a communication channel with their users.
· Researching and writing on trending topics: As the blogs and articles are a major part of the collection of essential data to train the AI models, it is suggested by expert trainers of digital marketing institute in Ahmedabad and Udaipur like Digital Describe Ahmedabad and Digital Describe to perform the proper research and create the data that is best suited to meet the GEO criteria. The topics that contains the problem statement or query are likely to get much better accessibility in GEO model. Besides this, the blogs or articles offering the answer to some problem statement is likely to get more traffic and clicks. It is a more effective way to get higher number of clicks and visibility in the AI based GEO model. It will help you to get a competitive edge over the competitors in SERP.
· Regularly update the content to be relevant: The GEO and AI models greatly lay focus upon the recently created content which is a major reason the websites have to frequently post the content in the form of blogs, articles or even new pages. In general, digital marketing experts from institute for digital marketing course in Ahmedabad and Udaipur, such as Digital Describe Ahmedabad and Digital Describe says that the recent content of past 60 days is more likely to be “crawled” and “cited” by the SEO models. Hence, the business owners should refrain from keeping the content of their website outdated for long.
· Create comparison pages for better accessibility: Comparative data is a very good medium to get high number of hits and priority by the AI based GEO models. In general words, AI prefer comparative content to give better responses. Hence, it is recommended by experts of digital marketing at digital marketing course institute in Ahmedabad and Udaipur like Digital Describe Ahmedabad and Digital Describe to use comparison between options to get highlights from GEO models and AI. Posting answers to comparative questions in compare to generic blog content will deliver a better result instead of paid content. The digital marketers can use different use cases to get a better response and highlights.
· Revamp technical SEO to avoid blocking of GEO crawlers: It is a high time when digital marketers and SEO experts are required to see through the optimization of their technical SEO measures like restructuring of their robots.txt file to avoid the blocking of any sort of GEO based AI crawlers. Experts at digital marketing training institute in Ahmedabad and Udaipur like Digital Describe Ahmedabad and Digital Describe suggest that if your website content is been crawled by the AI based crawlers, they are likely to get a better ranking and access in the AI based search results. Besides this, being crawled by the AI bots like that of ChatGPT, Google Gemini and Perplexity will lead to training of these bots to fetch the data from your sites for a longer period of time. On the other hand, no crawling by these bots indicates no AI visibility.
· Resolve the broken link issue: The broken links or pages within your website are required to be fixed for a better accessibility by GEO models. Digital marketing trainers at Digital Describe Ahmedabad and Digital Describe, the best digital marketing course training institute in Ahmedabad and Udaipur are required to see through the resolving of the issues related to 404 redirect, 301 redirects and timeout sessions are needed to be taken. It will help you in getting a better ranking and visibility in GEO model.
· Prevent Java Script for the main site: The majority of AI based crawlers are unable to process the Java Scripts which loads dynamically but is not opted by AI models. The expert of digital marketing training at digital marketing institutes like Digital Describe Ahmedabad and Digital Describe supports this fact. Hence, the website owners should be able to disable the Javascript within the browser so that the GEO based AI models can focus more on essential information like product description, and other essential information. In other words, if you want to get visibility in AI models, avoid Javascript in your website.
Conclusion
On the bottom line, we can say that now people are greatly relying on the AI based models like ChatGPT, Gemini and Perplexity to get the responses and higher visibility in the GEO based ranking model. The top 8 strategies or techniques which are been discussed above indicates that in order to get the best responses from the AI based search models, a proper optimization has to be carried out by generative engines. This will help them in setting up of the easy connectivity with the AI based queries. Other than this, the experts at digital marketing course training institute in Ahmedabad and Udaipur like Digital Describe Ahmedabad and Digital Describe also support optimization and changing of the data strategy to get and sustain a better ranking of their pages and content in AI based GEO models.
