Is Your Job Ad Falling Flat?
You post a job. You wait. But nothing happens. Maybe you get a few applicants, but none are a good fit. Sound familiar?
Many job ads go unnoticed. Why? Because they are dull, confusing, or too long. Job seekers scroll past them. They’ve seen the same words over and over.
Good job listings attract good people. Bad ones waste everyone’s time. If you're hiring, your job post is your first impression. Make it count.
Let’s learn how to write listings that work. These tips will help you attract top talent and fill your IT roles faster.
1. Know Your Ideal Candidate
Before you write the ad, ask: Who do you want to hire?
Define the Perfect Fit
Think beyond job titles. Focus on the real work.
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What skills are truly needed?
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What experience matters most?
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What soft skills will help them succeed?
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What kind of person will thrive in this role?
Example: You’re hiring a backend developer. Do they need to know Python or Node.js? Do they need startup experience? Should they enjoy problem-solving?
Be specific. The clearer your idea, the better your ad.
Create a Candidate Persona
Marketing teams use customer personas. You can use candidate personas.
Imagine your ideal hire. Give them a name. Write down:
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Their age or career stage
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Their goals (e.g., "wants to grow into a leadership role")
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What they want from a job (e.g., remote work, growth, impact)
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Why they would choose your company
Writing your ad with this person in mind will make your message more focused and appealing.
2. Craft a Killer Job Title
Job seekers scan hundreds of listings. Your title must grab attention.
Be Clear and Concise
Use simple, standard job titles. Skip confusing company terms or levels.
✅ Say: Senior Software Engineer
❌ Don’t say: Software Engineering Guru Level 3
Candidates should understand the role immediately. A clear title increases clicks on your ad.
Include Essential Keywords
Think like a job seeker. What would they type into a search bar?
Use terms like:
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Software Developer
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IT Project Manager
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Frontend Engineer
This helps your listing appear on top IT job sites like Naukri, Indeed, or LinkedIn.
Pro Tip: Check your competitors' listings. Use similar titles if they rank well.
3. Write a Compelling Summary
Your first few lines matter most. Hook readers fast.
Hook Them Early
Start with 2–3 sentences that answer:
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What does your company do?
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What’s exciting about this role?
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Why should someone apply?
Example:
Join a fast-growing fintech startup helping small businesses thrive. We’re hiring a Frontend Developer to build tools used by thousands. You’ll work with a talented, friendly team.
Highlight Your Culture
People want more than just a paycheck. They want to enjoy their work.
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Mention your values
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Talk about team spirit
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Share what employees say they love
This emotional touch makes your company stand out.
4. Detail the Responsibilities and Duties
Now it's time for the real details. But don’t overload the reader.
List the Key Job Functions
Use bullet points. Begin each line with an action verb.
✅ Good examples:
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Manage and update company databases
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Build and test new product features
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Lead weekly team standups
Aim for 5–7 main duties. Keep them focused and clear.
Be Realistic About Expectations
Don’t try to list every possible task. That can scare people off.
Instead, focus on what the person will do most of the time. Be honest, but avoid overwhelming them.
5. Outline Required Skills and Qualifications
Many great candidates get discouraged by job ads asking for too much.
Separate “Must-Haves” from “Nice-to-Haves”
Create two lists:
Must-Have Skills:
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Degree or certification
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Key technical skills (e.g., JavaScript, AWS)
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Minimum experience level (e.g., 3+ years in IT)
Nice-to-Have Skills:
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Knowledge of React Native
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Startup experience
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Familiarity with agile methods
This approach widens your talent pool while still setting clear expectations.
Quantify When Possible
Give exact numbers when it helps.
✅ Better: “3+ years managing cloud infrastructure (AWS or GCP)”
❌ Vague: “Experience with cloud technologies”
Numbers add clarity and help job seekers know if they’re a match.
6. Explain Benefits and Perks
This section can make or break a decision. Don’t bury the benefits.
List Standard Benefits
These are basics many job seekers look for first:
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Health insurance
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Paid vacation days
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Retirement savings plans
Be clear and honest. If you're a startup without full benefits, focus on what you can offer.
Highlight Unique Perks
What makes your workplace special?
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Flexible work hours
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Remote or hybrid options
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Monthly wellness allowance
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Free Friday lunches
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Team retreats
Studies show benefits and perks are top reasons people accept offers. Make yours stand out.
7. Call to Action and Next Steps
Don’t forget this part! You want people to apply, right?
Make It Simple to Apply
Give one clear instruction.
✅ Example: “Click the button below to apply with your resume.”
Avoid asking for too many documents or steps. Keep it easy.
Set Expectations for the Hiring Process
Let candidates know what to expect:
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When will they hear back?
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Will there be 1 or 3 interviews?
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Is there a test or task?
Being transparent builds trust. It also reduces confusion and drop-offs.
Your Job Ad Is Your First Impression
Writing job listings is like writing marketing copy. You're not just posting a job — you're selling the role.
You're selling:
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The work they’ll do
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The team they’ll join
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The values you stand for
So, make your job ad:
✅ Clear
✅ Honest
✅ Focused
✅ Engaging
This approach helps you reach the right people — especially on popular IT job sites where thousands of job seekers scroll daily.
Whether you're a startup or a big company, good job ads save you time, money, and stress. They also help you build a stronger team.
So next time you write a job post, follow these steps. You’ll attract better candidates and fill your role faster.
Need more help with tech hiring?
Explore the best IT job sites to post your listings and reach top developers, engineers, and IT pros.
