Every time you visit Google Analytics to analyze your website’s activity, you are presented with a bounce rate. And you are confused about what to do with it.
Questions arise in your mind like what percentage of Bounce Rate in Google Analytics is actually high and is it bad or good, How to calculate bounce rate, and how to lower bounce rate.
Let’s demystify bounce rate in Google analytics.
What is Bounce Rate In Google Analytics?
So, your visitors are leaving your website on a single page visit without taking any action. This definitely can create a frown on the forehead of a marketer.
So, what is ‘Bounce Rate’ in Google analytics exactly? “Bounce is a single-page session on your site” as defined by Google Analytics. A session is created when a customer visits your website. When the person only interacts with the page he visited and then leaves your website without taking any further action like visiting other pages, taking a subscription, or making a purchase, then it’s called a bounce. The percentage of such sessions where your visitors left you in a single page visit is referred to as bounce rate.
If the question is how to calculate bounce rate, mathematically it can be depicted as Bounce rates are equal to a total number of visitors who visited a single page and left, divided by a total number of visitors to the website.
You can check the bounce rate in Google Analytics by navigating to Behavior > Site content > All Pages.
Why is Bounce Rate Important And Will It Affect SEO?
As we know “What is bounce rate in Google Analytics?”, let’s know why it is important.
Suppose you have a cloth store. A person who visited your clothing store roamed and left your store in a minute. Why would someone do that? Right!
This happened just because the person realized he is not going to get what he is looking for. And he could say that in a glance. That means maybe you don’t have the required product or maybe you haven’t showcased your best product or maybe the customer didn’t like the interaction he had with your sellers.
The same thing happens when someone visits a website. If the visitor doesn’t find what he is looking for or if he doesn’t find the website appealing, he will bounce back.
Bounce rate can tell you how good your website is performing and how audiences are reacting to your website. Google doesn’t use Google Analytics data in its algorithm but If your bounce rate in Google Analytics is high, it might affect your SEO and ranking as it is not providing relevant content to the visitors.
And based on your bounce rate you can decide to improve your marketing strategy or site appearance.
What Is a High Bounce Rate in Google Analytics And Is It Bad?
So far we know the answer to “what is bounce rate in Google Analytics and its importance?” Let’s solve what is a high bounce rate in Google Analytics.
The bounce rate depends on the type of website you have.
- If you have a website which you use for blogging, then a higher bounce rate doesn’t matter much because the purpose is served when the visitor visits your website, reads your blog, and goes back.
- If you have a website having a single page, not leading to any other action, you will get a 100% bounce rate. And that will not bother you.
- If you have an eCommerce website and your conversion rate is higher, then it might affect your revenue, engagement, and website ranking on Google. Your sit’s sole purpose is selling your product. So, if the visitor returns from your home page, you need to act.
Hope, the question “what is a high bounce rate in Google Analytics?” is not in your mind anymore.
What Is a Good Bounce Rate in Google Analytics?
We know, “What is bounce rate in Google Analytics?” But what is a good bounce rate in Google Analytics?
As per rule Bounce rate should be 26% to 40%. But as discussed above, the bounce rate for different kinds of websites is different.
- If you have an e-commerce website, it should be lower than 50%.
- If you have a blog website it can be between 70% to 90%.
- If it is higher than 90% or lower than 20%, it might be a code installation error.
- If it is showing 0%, there must be some technical error.
How to Minimize Bounce Rate in Google Analytics?
Bounce rates depend on many things like the type of audience, device used, country, type of website. You can segment your bounce rate according to different criteria and minimize bounce rates accordingly.
- Some tips to minimize bounce rate in Google Analytics:
- Showcasing your high-selling products on the landing page.
- Improve your navigation by organizing your website.
- Improve user experience and make your site’s loading time faster.
- Highlight your call to action and make it visually appealing.
- Create relevant, engaging, and persuasive content.
- Avoid pop-up ads.
- Optimize your website with a good SEO strategy.
How Bounce Rate Can Help in Marketing strategy
You can easily determine which content strategy is going to work and which is not. Suppose you have changed your page navigation or you have uploaded new content or you have generated a new newsletter or you have changed the design of your website, your bounce rate can tell if your recent experiment has worked or not. If the changes you have made are attracting new viewers or it is sending them back.
This can help you strategize your marketing campaign accordingly.
Bounce Rate vs Exit Rate
Many people get confused between bounce rate and exit rate. Usually, a bounce rate is calculated based on a single session. But the exit rate is calculated based on multiple sessions.
For example, if a person has visited your home page and spent some time there and left your site without any more action. It will be categorized under bounce rate.
If the visitor moved forward from your home page to the category page and then to product pages but did not take any action and left your website, it will be categorized under exit rate.
If you want to spearhead in the marketing industry, you definitely need to have a lower bounce rate in Google Analytics. You can also use it to plan your marketing campaigns to increase your reach and revenue and can apply your marketing effort smartly. You can always make your website unique and excellent to welcome more and more visitors and rank better, keeping a low bounce rate. If you need help to build an awesome website you can always go to a professional digital marketing service providing agency.