The Israel Meetings, Incentives, Conferences and Exhibitions (MICE) market comprises of companies organizing corporate events, seminars, exhibitions, conferences and incentive travels for business purposes. Israel offers a variety of unique venues and experiences that attract MICE travelers from around the world. The country provides eco-friendly locations surrounded by natural beauty with modern amenities for hosting diverse events. The demand for planning and organizing special professional and leisure events in Israel has been steadily rising.
The global Israel Meetings, Incentives, Conferences And Exhibitions Market is estimated to be valued at Us$ 2.22 Bn in 2024 and is expected to exhibit a CAGR Of 7.9% over the forecast period 2024 To 2031, as highlighted in a new report published by Coherent Market Insights.
Market key trends:
The increasing demand for unique experiences is driving the growth of Israel MICE market significantly. Event organizers in Israel are focusing on curating experiences beyond generic meetings and conferences. They design bespoke programs incorporating local culture, heritage, cuisine and adventure activities to offer attendees a truly memorable experience. This trend is quite popular among incentive groups and international conferences. Organizers develop customized itineraries covering multiple destinations within Israel to maximize exposure to the country's diversity. The emphasis on immersive and engaging experiences is attracting more corporate clients and international associations to plan their events in Israel. This unique experience led approach is expected to accelerate the market growth over the forecast period.
Segment Analysis
The Israel Meetings, Incentives, Conferences and Exhibitions market can be segmented based on different events types - Meetings, Incentives, Conferences, Exhibitions. Among these, the conferences segment dominates the market with around 40% share owing to rising corporate events and international conferences being hosted in Israel. This is attributed to the fact that Israel is strategically located between Asia, Africa and Europe and has state of the art infrastructure to host large scale conferences.
Key Takeaways
The Global Israel Meetings, Incentives, Conferences And Exhibitions Market Demand is expected to witness high growth in the forecast period due to rising business related travel and tourism. The global Israel Meetings, Incentives, Conferences and Exhibitions Market is estimated to be valued at US$ 2.22 Bn in 2024 and is expected to exhibit a CAGR of 7.9% over the forecast period 2024 to 2031.
Regional analysis
Tel Aviv dominates the regional analysis within Israel Meetings, Incentives, Conferences and Exhibitions market. This is attributed to presence of multiple international hotels, convention centers and event venues to host large scale MICE events in Tel Aviv. Further, Jerusalem and Eilat are also emerging as promising MICE destination within Israel.
Key players
Key players operating in the Israel Meetings, Incentives, Conferences and Exhibitions market are • International Convention Center (ICC) Jerusalem, • Tel Aviv Convention Center, • Eilat Conferences & Events - Israel National Convention Center. These players are focusing on expanding their event space and offerings to cater to large scale international events.
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