All about shopifying mobile SEO for your Business

Whether you are in the process of launching a new business or have already launched one, having a strong online brand presence is the key to expanding your business across the industry.. A good product or service will only help you go halfway. Revenue won’t be generated until and unless you have good   mobile SEO in place. It involves a lot of things, right from setting analytics to understanding audiences to outline different strategies, that defines a successful   mobile SEO plan.

The whole process can be overwhelming especially if you are an owner of a small business with a little experience. However, these strategies and tips will help you reach your audiences and generate the desired revenue.

1. Know and define your target audience

One big mistake that most small businesses make is to consider everyone their key audiences. A large business may be able to have wider reach, but small businesses can’t afford to do the same. As a small business, you need to identify and define your niche thereby catering to their specific and unique needs. Identify your niche trigger points, their purchase intentions, and purchasing capacity, thereby offering products and services accordingly.

2. Define and enhance your value proposition

If there is no difference between you and your competitors, there will be no motivation for your users to purchase from you. The value you create and deliver to your users is what makes you stand out from your competitors, thereby enhancing your growth prospects and target audience. After all, the more value you offer, the better is the growth and subsequent revenue. Hence, the value proposition is one of the best   mobile SEO ideasfor your small business. 

3. Brand your business

This is perhaps the most critical aspect that you need to consider, if you want to build a connection with your target audiences. One of the ways to do so is to tell your audience a clear and precise story behind your brand. People love stories and when you share your story, it creates a long-lasting memorable and emotional content. This makes your brand memorable which ultimately enhances your brand image and recall.

You can incorporate this in your ‘About us’ section, linking your brand elements to it. Make sure you include how your brand started, milestones, and people who are part of your brand identity.

4. Enhance your customer experience and journey

No user likes clumsy and poorly designed websites and the brand itself. Users bounce back the very second when the page fails to load. After all, products are not only the thing that keep users glued to your website, but also the experience you curate and delivers is perhaps the most important thing that a user looks for. 

A happy customer not only contributes a significant part of your revenue, but also spreads the word of mouth that will bring new business opportunities. One of the best ways to market your small  business is to use tools such as google analytics and heatmaps such as Hotjar that track the every moment of your users. Besides, you can implement customer feedback forms, optimize your website, and make it easier for your users to navigate. All these factors will contribute towards the growth of your small business.

5. Thrive on content strategy and   mobile SEO

Another well-proven   mobile SEO strategyfor small business is to focus and define your content strategy that involves producing high-quality write, audio and visual content that promotes your brand and tells your brand story.

Top   mobile SEO strategies include use of a wide spectrum of content that includes podcasts, infographics as well as written content which can be used to create content for Youtube and your social media handles. 

However, this has to be done in a logical and sequential manner. For instance, start with a blog. This should be followed by sharing content across social media platforms and reaching out to your audiences through mass email   mobile SEO.

6. Harness the power of social media platforms

Another best way to market your small business is to harness the power of different social media platforms such as Facebook, Instagram, and Snapchat. Start with creating your brand page on different platforms with frequent posts to keep your customers engaged.

Take time out to build your brand community and interact with your audiences to answer their questions and solve their queries. This will create more brand awareness besides reaching your potential influencers which will promote your brand. 

Some of the tips that you can use to market your small business is to define your brand voice, make eye-catching  visuals, conduct online events, and respond to queries of your customers.

7. Promotional tools

One of the top   mobile SEO strategies for small businesses is to make use of promotional tools to mass promote your brand and product & services to your audiences. You can harness the power of free promotional tools such as Buffer, Hubspot, databox and Sharedcount to name a few. Just commit to paid tools until you are very sure that such tools will drastically improve your operations or   mobile SEO efforts for that matter.

8. Leverage power of user-generated content

One of the best ways you can generate more leads for your business is thriving on the power of existing customers. Satisfied customers can vouch for your brand. This can be done by encouraging your customers to leave reviews and feedback and sharing the same on your social media handles. This will ensure you reach more audiences thereby creating more revenue and growth opportunities in the long run.

To sum-up, if you own a small business and are looking to market your business, start with low cost-effective strategies such as social media and free promotional tools, leveraging Google   mobile SEO, and engaging your audiences through different platforms. Try one strategy at a time, if it doesn’t work, try out another strategy. This is how you will grow your business. The important thing here is dedicate enough time to research out these strategies and then decide what strategies to pursue. In no time, you’ll see how your business is growing and generating revenues required to expand and take your business to the next level.