SMS Local: The Ultimate Guide to Facebook Auto Message Senders

Introduction

Social media marketing has become an integral part of any successful marketing strategy. With over 2.9 billion monthly active users, Facebook offers unparalleled opportunities to connect with your target audience. However, manually engaging with each lead and customer on Facebook can be extremely time-consuming. This is where Facebook auto message senders come into play.

These tools allow you to automate and scale your Facebook messaging efforts to drive more sales. In this comprehensive guide, we will explore everything you need to know about Facebook auto message senders.

What is a Facebook Automatic Message Sender?

A Facebook automatic message sender is a software that allows you to automatically send personalized messages to your Facebook leads and contacts. It works by integrating with your Facebook page and automatically engaging new followers, post commenters, or messenger subscribers with a predefined message sequence.

The main benefit of using an auto message sender is that it saves you the time and effort of having to manually message each lead. The tool will segment your contacts, personalize messages, and send timely follow-ups automatically based on your preset criteria. This allows you to have more meaningful conversations with hundreds of leads in the time it would take to message just a handful manually.

Why You Should Use a Facebook Auto Message Sender

Here are some of the key reasons businesses are turning to Facebook auto message senders:

1. Increased Engagement

Automated messaging results in up to 10X more messages sent compared to manual outreach. With more frequent and personalized communication, you can dramatically improve engagement with your Facebook audience.

2. Higher Sales Conversion

Warm leads that are nurtured with timely follow-up messages convert at a much higher rate. Autoresponders make sure no leads slip through the cracks by automating your sales process.

3. Saves Time and Resources

Messaging followers and commenting manually takes up a lot of time. Automation frees up time for you to focus on other marketing initiatives while ensuring 24/7 customer engagement.

4. Provides Analytics and Insights

The best Facebook message sender tools come with built-in analytics that gives you insights into your most engaging content types, highest converting offers, and more. These insights can inform your strategy.

5. Drives Webinar and Event Registrations

You can use auto messaging to promote your webinars, online events, and other lead magnets. The tool allows you to send event reminders and follow-ups to get higher registrations.

6. Nurture Abandoned Messenger Subscribers

If someone has subscribed to your Facebook messenger list but has not engaged recently, use automation to re-engage them with promotions, content, and offers.

7. Provides a Consistent Brand Experience

With messaging automation, you can ensure every customer gets the same timely, personalized experience from your brand. This level of consistency builds trust.

Top Features to Look for in an Auto Message Sender

Now that you know the benefits, let’s look at the key features that make a Facebook messaging automation tool effective:

Easy Integration

The tool should seamlessly integrate with your Facebook page with just a few clicks. You want to avoid any tool that requires complicated setup or coding.

Message Personalization

Personalized messaging results in higher engagement and conversions. Look for a tool that lets you customize messages with the recipient's name and other details.

Flexible Sending Options

The best auto messenger tools allow you to trigger messages based on different actions like new page likes, comments, shares, or messenger opt-ins.

Messenger Subscriber Management

Managing your messenger list should be easy. The tool must allow you to segment contacts, tag them, and create automated subscriber journeys.

Message Scheduling

For optimum results, you want to send messages when most people are active on Facebook. Pick a tool with advanced scheduling options and the ability to set a messaging cadence.

Built-in Analytics

Insights into how well your messages are performing allow you to continually refine your strategy. Make sure the software provides open/click tracking etc.

Dynamic Content Insertion

A top-class tool will allow you to dynamically insert content like blog posts, videos, and offers within your auto-messages.

Easy Broadcasting

You should be able to easily broadcast updates, announcements, and promotions across your entire messenger list with just a few clicks.

Third-Party App Integrations

If the tool seamlessly integrates with marketing apps like MailChimp, HubSpot, etc. it provides more flexibility to leverage your existing software stack.

Excellent Deliverability

Facebook has strict policies regarding automation. Choosing a trusted, reputable provider ensures your account stays safe and your messages get delivered.

Step-by-Step Guide to Setup Facebook Auto Messaging

Once you’ve chosen the right automation tool for your business, follow these steps to set up effective Facebook messaging sequences:

1. Connect Your Facebook Page

First, you’ll need to connect the Facebook page you want to use for messaging. Most tools make this incredibly simple with just a few clicks.

2. Create Audience Segments

Group your contacts into segments or lists to target different messages to different groups. For example, you may create segments like subscribers, casual followers, inactive users, etc.

3. Set Up Your Message Flows

This is where you’ll create your automated message sequences. Map out what messages you want to send, to which segments, and when.

4. Personalize Your Messages

Make sure to use your follower’s name and other personal details in your messages. Personalized messages have open rates of over 50% compared to just 20-30% for generic blasts.

5. Schedule Your Messages

Most tools will allow you to schedule your messages in advance. Make sure to set sending times optimized for when your audience is most active on Facebook.

6. Promote Messenger Opt-ins

Use graphics, videos, and posts to promote your Click-to-Messenger ad unit. This will help grow your messenger list quickly.

7. Continuously Analyze and Refine

Use open, click, and conversion tracking to see what message types and offers work. Keep optimizing your sequences for maximum impact.

Top Facebook Auto Message Sender Tools

Now let’s look at some of the top Facebook auto messaging tools on the market:

1. SMS Local

SMS Local is an all-in-one social media and messenger marketing platform. It makes Facebook automation incredibly easy with its drag-and-drop visual editor. Just pick a trigger, customize your message, set a schedule, and SMS Local will take care of the rest.

It also lets you broadcast to your entire messenger list, integrate with email and SMS, offer real-time analytics, and more. SMS Local is trusted by over 6000 businesses and has delivered over 3 billion messages.

2. ChatFuel

ChatFuel is one of the most popular Facebook chatbot builders. It makes it easy for anyone to create a conversational bot through its visual interface. You can use it to automate lead generation, collect info with forms, send promotions, provide customer support, and more.

The tool also offers broadcast messaging, sequences, dynamic content, and basic analytics. It has a forever-free plan but is somewhat limited compared to other paid solutions.

3. MobileMonkey

MobileMonkey is a Facebook Messenger marketing platform that allows you to engage your audience across multiple channels including web, mobile, and email. It offers easy subscriber acquisition tools like a website chat widget.

You can create personalized multi-step messaging journeys and leverage MobileMonkey's segmentation and basic automation capabilities. It also provides open-and-click tracking. The tool starts at $15 per month.

4. ManyChat

ManyChat is a conversational marketing platform built specifically for Facebook Messenger. It makes growth tools like chatbots, broadcast messaging, and SMS marketing accessible to businesses of all sizes.

ManyChat has a visual flow builder, lets you tag subscribers, offers basic analytics, and integrates with tools like MailChimp, Shopify, and Gmail. ManyChat has a free plan but advanced features start at $10 per month.

5. SocialPilot

SocialPilot is a social media automation tool with dedicated support for Facebook messaging. It allows you to engage your audience across multiple platforms. You can schedule Facebook posts and messages, automate commenting, run contests, monitor analytics, and manage multiple pages.

While SocialPilot isn't purpose-built for Messenger like some tools, it offers a wider range of general social automation capabilities. Paid plans start at $25 per month.

Maximizing Your Facebook Messenger Marketing Results

Here are some additional tips to maximize the impact of your Facebook Messenger marketing:

• Leverage giveaways & sweepstakes to grow your messenger list quickly. Offer an irresistible prize for messenger subscribers.

• Send new content previews like blog post snippets, videos, polls, and surveys to spark interest before publishing.

• Make announcements regarding new products, sales, promotions, and other updates to drive engagement.

• Offer limited-time discounts for messenger subscribers to incentivize sign-ups.

• Promote lead magnets like webinars, eBooks, toolkits, and guides using your messenger sequences.

• Send event reminders and invites to messenger contacts about both online and offline events.

• Follow up on comments with a personalized message to keep the conversation going.

• Wish them on birthdays and holidays to build deeper connections with messaging contacts.

Wrap Up

Implementing Facebook messenger automation is a highly effective strategy to engage your audience at scale. The right auto messaging tool will save you hours of manual work while taking your results to the next level.

Just remember to always stay relevant, and personalized, and provide value with your messaging. With the techniques outlined in this guide, you’ll be able to boost conversions, increase sales, and take your Facebook marketing results to new heights.

So choose an automation tool that best fits your needs, set up targeted message sequences, promote messenger opt-ins, and start building meaningful conversations with your audience.